The Fresh Logo for the UK's National Rail Body is Unveiled.
The Transport Department has disclosed the visual identity for Great British Railways, signifying a significant step in its plans to take the railways into public ownership.
An Patriotic Design and Familiar Emblem
The new livery showcases a patriotic palette to mirror the UK flag and will be rolled out on rolling stock, at stations, and across its digital platforms.
Notably, the logo is the recognisable double-arrow design historically used by the national rail network and previously introduced in the mid-20th century for the former state operator.
A Implementation Strategy
The phased introduction of the new look, which was created in-house, is scheduled to occur over time.
Travellers are scheduled to begin spotting the newly-branded trains throughout the national network from the coming spring.
During the month of December, the design will be displayed at prominent railway stations, including London Bridge.
The Journey to Renationalisation
The proposed law, which will enable the creation of GBR, is presently making its way through the Parliament.
The government has argued it is taking control of the railways so the service is "owned by the people, operating for the people, not for profit."
Great British Railways will bring the operation of passenger trains and infrastructure under a single organisation.
The government has said it will merge seventeen separate bodies and "cut through the notorious red tape and poor accountability that hinders the railways."
App-Based Features and Existing Public Control
The rollout of Great British Railways will also feature a comprehensive mobile application, which will allow customers to check timetables and purchase journeys free from additional fees.
Accessibility users will also be able to use the app to arrange assistance.
A number of operators had already been nationalised under the outgoing administration, such as TPE.
There are now 7 operating companies now in public control, representing about a one-third of rail travel.
In the last twelve months, Greater Anglia have been nationalised, with further franchises expected to follow in the coming years.
Official and Sector Response
"The new design isn't just a paint job," commented the relevant minister. It symbolises "a new railway, leaving behind the frustrations of the previous system and concentrated completely on offering a reliable service for the public."
Rail representatives have welcomed the pledge to bettering the passenger experience.
"We will carry on to cooperate with relevant bodies to ensure a successful transition to Great British Railways," a representative noted.
